A Brisbane rapper, the Gurang/Nugigi woman Kaylah Truth, tweeted incredulously at the pricetag: "That @Chanel boomerang better be able to return even after knocking me a kangaroo and Chanel CEO for lunch".
Boomerangs have played an important role in Aboriginal culture for thousands of years as objects of work and leisure.
It is especially off-putting to take a cultural relic and then charge people insane exorbitant amounts to purchase it; profits that assumedly won't go back to Indigenous communities. "A lot of indigenous artists do artwork on them and this artwork is different in different parts of the country, it holds different meaning". We just wanted to throw it out there without any repercussions.
A quick walk around any popular tourism spot in Australia will prove a boomerang is a popular souvenir, ensuring cheap imitations have flooded the market, but recently there has been a push to protect local indigenous creators.
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"As someone who lives in Australia and has been taught about discrimination toward Aboriginals, this is ethically wrong", wrote @actually.james.
The boomerang is a cultural artifact of Indigenous Australians, but Indigenous artists have always been undercut by businesses selling cheap knockoff boomerangs made outside Australia, Mashable reports. In 2006 they sold a red version.
The piece was greeted with scorn and derision from indigenous Australians online.
In a statement issued to various media outlets, Chanel said it was "extremely committed to respecting all cultures, and regrets that some may have felt offended".