This is considerably more than the $179.99 Amazon Echo.
What is it used for? Apple's is also said to be working on further optimising Siri to help you with podcasts, messages, weather, traffic, sports, and alarms.
Essential, the upcoming home electronics company from former Google Android co-founder Andy Rubin, has also made openness a central part of its strategy.
Amazon and Google's existing speakers have proved popular with consumers since the Echo launched in the United Kingdom in 2016 and Home earlier this year.
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The tech giant's new voice-activated speaker is set to "reinvent" music in our homes. The Apple HomePod won't be commercially available until December, so there could be changes to it by then.
Apple has focused on the sound aspect of its HomePod, which provides the device with a huge advantage over Amazon's Alexa-powered Echo.
As of now, most smart speakers plug into a wall, so they're not portable. But I'm not counting it out: If anyone can make this work, Apple can. However, you have to push a button to start Alexa voice conversations. Despite the company's insistence that HomePod will sound awesome, it all feels like too little too late to take on the growing smart speaker market. Pricier than the Google Home at $129 and Amazon Echo at $180, but the speaker quality may justify the higher price. The entire speaker system is powered by Apple A8, the same chipset that is present under the hood of iPhone 6.
There are only a few such smart speakers now that adjust the sound output based on their presence and the number of speakers in the same room.
On top of this, the speaker will play host to spatial awareness skills that allow its to sense its location within a room and attune its audio output accordingly.
The Cupertino, California-based company said Siri, which also competes with Alphabet Inc's Google Assistant, will now work across devices.