Some code-cracker lead into reading that 4:44 meant "For 44", or the 44th U.S. President, aka Barack Obama.
This will be Jay-Z's 13th solo studio album, and his first since 2013's Magna Carta Holy Grail. It's the first in a series of exclusives being offered to the 45 million postpaid and prepaid Sprint customers and existing TIDAL members.
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Among the criticisms launched at May was also her government's failure to provide up to the minute information to survivors. She also says she will receive daily reports from the stricken neighborhood.
Jay Z has another big announcement to make. The album is scheduled for release on 30 June 2017, but fans will not be able to purchase it via the conventional methods of distribution.
Now, more footage from that video has been released, featuring a new snippet from Jay for a song apparently called "Adnis". According to Entertainment Weekly, this was later confirmed by both Sprint and TIDAL, which released the trailer as part of its partnership with the artist.
Exclusive releases are one of the ways with which music streaming services bring in new subscribers.
Fans will be required to sign up for Tidal or Sprint in order to acquire the album legally; Sprint customers can receive a free six-month Tidal trial subscription.