Trump organization ends management of Toronto tower

Trump Hotel Owner in Toronto Reaches Deal to Remove Trump Brand

Toronto Trump hotel owner strikes deal to remove president's name from the building

The U.S. president's name is on Trump International Hotel & Tower in Toronto via a licensing deal, even as Trump has never owned any part of the 65-story hotel and condo development.

The agreement to remove the Trump brand marks the first step toward revamping the property, which has faced a history of construction delays and lawsuits.

"The core value of Canada is somewhat different (than the U.S)", he said, pointing to Canadians' choice of a Liberal government in the most recent federal election as an example of differing views on issues like immigration.

The most recent worldwide survey conducted by Pew found that just 22 percent of Canadians had confidence in Trump's leadership, whereas 83 percent of Canadians had confidence in former President Barack Obama at the end of his second term.

In 2015, Toronto City Councillor Josh Matlow asked that the Trump name be dropped, calling Trump a "fascist".

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"That clouded the brand in a way that is not favourable", he said.

Trump-branded properties, including a recently opened tower in Vancouver, have been the target of protesters angry about the US president's policies.

Representatives from both JCF Capital and the Trump Organization had a positive outlook on the negotiations and promised to work together again in the future. It was then owned by Talon International, which defaulted on the loan, leading to the sale of the building to JCF.

The joint venture between Juniper Capital Partners and Cowie Capital Partners was the successful bidder for the property's 211 hotel units, 74 residential units and most of its commercial, retail and amenity space.

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