The Wall Street Journal also says Roku will likely pitch itself as the future of television as consumers cut cords in increasing numbers and Roku itself has pivoted from generating revenue from hardware to more of an ad-based and revenue-sharing model for streaming services with content from players like Netflix, Amazon and Hulu.
The Journal said according to sources, the offering could come before the end of the year and that preliminary documents for an offering could be filed in the next few weeks. Citibank and Morgan Stanley have yet to confirm the news.
"Our strategy to grow accounts, engage our audience and increase monetization is clearly working with 46% year-over-year growth in active accounts, 70% year-over-year growth in streaming hours and 100+% year-over-year growth in media and licensing revenues", said Roku Founder and CEO Anthony Wood in a statement.
Barguil wins Tour stage on Bastille Day, Aru still leads
Bardet used a well-timed surge to claim the stage, while Froome finished 22 seconds behind him to end up in seventh place. Warren Barguil , who narrowly missed out on the Stage 9 victory, got one today on the short, hard stage to Foix.
Roku Inc. will soon join over-the-top (OTT) streaming TV rivals Apple, Amazon and Google on Wall Street, planning an IPO for later this year.
This week, Roku also announced that it has reached a milestone of 15 million monthly active accounts. Meanwhile, its lineup of devices together now comprise the most widely used streaming media players in the United States, according to recent Fluent data.
Roku has accumulated a number of big-media investors over the years including Viacom Inc, 21st Century Fox Inc, Hearst and Dish Network Corp.