"It's way easier for me to post on Snapchat and Instagram than it is to be out in public", she said.
Depending on how reliable a source you consider Kardashian matriarch Kris Jenner to be on financial matters directly pertaining to her own family, Kylie Jenner is apparently doing very, very well in the cosmetics business.
At this stage, Kylie's cosmetics line includes highlighter/blush, eyeshadows and, of course, her iconic "lip kits". WWD called it "the first time the Jenners have disclosed the scale of Kylie's business", and Kris Jenner reportedly provided "documentation" to support the claim. She once said that she quite fancies packing in the liquid lipsticks and having a farm one day instead.
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It took Tom Ford Beauty a decade to hit $500 million. The kits sold out in a matter of seconds. Kylie's Lip Kits, Kyshadow palettes, and Kylighters cause the amount of hype you might expect to see if a Naked Paletted, unicorn lipstick, and rainbow highlighter vault all dropped on the same day.
"I think people were surprised that the brand is so successful because it's something that Kylie's created but didn't really expect the whole business to be the flawless storm", Kris told the mag.
To put that into perspective, Bobbi Brown Beauty took 25 years to reach that figure, and L'Oréal's Lancôme took 80 years.
Ouch. Kylie Jenner's new reality show Life of Kylie didn't exactly bring in the viewers. "And I see that and I think, 'This is my little mogul".