Facebook Inc (NASDAQ:FB) will soon start monetizing its WhatsApp messaging platform, leveraging its relationships with businesses to help them stay in contact with customers. WhatsApp announced today on its website that a green checkmark badge next to the user's name on their profile designates that profile as having been verified as belonging to a business account. WhatsApp has now highlighted some of the new tools that it's working on for business users.
WhatsApp is unquestionably one of the most popular apps in the world, but thus far, it hasn't been all that great at actually making money for parent company Facebook.
"We do intend on charging businesses in the future", WhatsApp Chief Operating Officer Matt Idema told the Wall Street Journal.
WhatsApp has confirmed it has started testing a new, free business app for small companies and as well an enterprise solution for bigger firms with a larger global presence. Globally, the trials included Dutch airline KLM and Itau Bank in Brazil.
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WhatsApp is preparing to make money by facilitating conversations between business and consumers. This app will be free for small-to-medium sized businesses but chargeable for large enterprise businesses.
Social media platforms such as Facebook, twitter are already widely used by SMEs to promote their businesses in India.
"Whether someone is communicating with a business around the corner or around the globe, people expect WhatsApp to be fast, reliable, and secure", WhatsApp said.
This, WhatsApp claims, will allow businesses to provide customers with "useful notifications" such as flight times and delivery confirmations. Now, we want to apply this same approach to bringing businesses onto WhatsApp in ways that create value for people.