Apple Looking to revive Steven Spielberg's Amazon Stories

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Apple is reportedly rebooting the popular anthology series Amazing Stories which was produced by Steven Spielberg, a legendary director, producer, and screenwriter who needs no introduction. Will this be Apple's first scripted series, or one of several (note: Apple's apparently interested in shelling out $1B for original content over the next year)? Apple made the deal with Mr. Spielberg's Amblin Television and NBCUniversal's production arm. Just this summer, Amblin Entertainment confirmed Spielberg's involvement with a new Animaniacs series, for instance. The budget for the show is expected to be over $5 million an episode.

Apple has been looking to create its own original video content, diving deeper into a field crowded by Hollywood studios and online streaming service providers such as Netflix Inc and Amazon.com Inc's Prime Video.

Jennifer Salke, President, NBC Entertainment, said, "It's wonderful to be reunited with our colleagues Zack and Jamie in their new capacity at Apple".

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What is still unclear is how Apple will distribute the show to an audience. But selling media services has taken on a new urgency at the company as sales of iPhones have slowed. But having a Spielberg-associated project with respected industry pros like Bryan Fuller (Hannibal, American Gods) attached represents a different level of ambition.

Amazing Stories ran for two seasons between 1985 and 1987 on NBC, and told tales of wonder and horror, much like The Twilight Zone. In the meantime: where do you folks standing on Amazing Stories?

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