Facebook had appointed the former Adobe South Asia region MD Umang Bedi in June past year to build and maintain strategic relationships with top clients and regional agencies in the country. Sandeep Bhushan, Director, Consumer and Media, South Asia has been appointed as the interim MD.
Bedi took over from Kirthiga Reddy who was the company's India head for over five years.
In recent years, Facebook has taken a number of steps to expand its market in India, a country that boasts over 450 Mn internet users and more than 616 Mn mobile users, as per reports by the Groupe Speciale Mobile (GSM) Association. He said, "It has been a phenomenal one and a half years at Facebook".
As per recent reports, India now boasts a total of 241 Mn active users, compared to the United States' 240 Mn Facebook-using populace.
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Facebook is available in 12 languages in the country and over 80 percent of top-grossing apps in India are integrated with the social networking platform. "When my family relocated to India, we knew that we would move back to the USA some day".
The first is aligned with the mission of the company which is to help people connect.
There are over two million small and medium businesses (SMB) pages on Facebook in India and more than 30 per cent of active SMB pages on Facebook are owned by women entrepreneurs. He handled the new revenue streams from FMCG advertisers for Facebook.
Bedi came to Facebook with close to two decades of leadership experience covering sales and marketing. Prior to joiningFacebook, Bedi served as the managing director of the South Asia region at Adobe.After the US, India accounts for the second largest base of users for Facebook with well over 200 million users.Globally, it had over 2 billion monthly active users at the end of June, 2017.