Hulu drops price to lure new customers

Hulu lowered prices for its entry-level plan.                  Sarah Tew  CNET

Hulu lowered prices for its entry-level plan. Sarah Tew CNET

One of Netflix's biggest competitors has just started offering a discount on the first year of streaming.

Normally, that's not a very smart thing to do.

While Netflix is still arguably the most popular of the streaming on-demand services, their recent price increase did not sit well with a lot of people.

You can snag other Hulu subscriptions if you're interested in catching up on some Bob's Burgers, but you won't find any pricing deals.

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FOX also recently pulled several of their key titles from Netflix, and now plan on distributing these shows on Hulu. Those who are subscribed to the standard plan will have to pay $1 more per month starting in November while the premium plan would cost $2 more a month. The company plans to spend almost $7 billion on content next year, so the money has to come from somewhere.

The service has temporarily lowered its entry-level price for new customers. Hulu also offers a commercial-free tier ($12/mo) and live TV service ($40/mo), but these are not included in the special offer. Earlier this year, in April the $28.5-billion 21st Century Fox launched Fox Now, a streaming service that offers all its five networks - Fox, Fx, National Geographic, Fox Sports and Fox News.

Correction, 6:10 p.m.: The story misstated the launch date of Hulu's offer.

While Netflix prices are going up, Hulu's are going down.

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