Whether she's sailing by on a UPS truck or loudly proclaiming herself unable to come to the phone because she's dead, Taylor Swift is increasingly inescapable. It's basically her own social network.
Considering how ardent Swift's fans are, the project could be a hit, which would be good news for Glu Mobile, the company behind The Swift Life as well as other celebrity-driven apps like Kim Kardashian: Hollywood and Restaurant Dash: Gordon Ramsay.
According to The Verge, The Swift Life was built in partnership with Glu, the firm behind mobile games from other celebs like Katy Perry, Nicki Minaj, and Kim Kardashian (interesting clientele list, all things considered).
"We've worked closely with Taylor and her team to bring her creative vision to life", said Nick Earl, Glu's President & CEO, in a statement Wednesday. (If you're having trouble picturing Swift doing A/B tests with "The Swift Life", you're not alone.) "I think you guys are really going to like this".
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I'd be more alarmed at the appearance of such a self-centered app if we weren't already living in the year 2017.
The app will be beta released in limited countries soon.
In a video announcing the app, Swift says that she's got something "pretty awesome that we've been working on for a while that I want to share with you". "I mean, I hope". Or, as the special TSwizzle smileys and such will be called, "Taymojis". "It would be. preferable if you did".