Apple CEO Tim Cook Says AR Glasses Aren't Ready for Primetime

EXCLUSIVE: Apple's Tim Cook On The Future Of Fashion & Shopping

Apple CEO Tim Cook feels that technology to make smart AR glasses 'in a quality way' does not exist today

While Cook refused to say whether Apple is actively looking at developing its own smart glasses, patent filings like this one show that the devices are on the company's radar. "But today I can tell you that the technology itself doesn't exist to do that in a quality way", Cook told Vogue.

However, report also said that Cook had gone for the interview to promote the company's own programming language Swift. He also mentioned that whatever you saw on the market now, would not be to the satisfaction of the vast majority of people because of technicallogy limitations.

When asked about smart glasses, Cook reportedly said: "There are rumours and stuff about companies working on those - we obviously don't talk about what we're working on". "We don't give a rats about being first, we want to be best in creating people's experiences".

Google has already tried its hand with Google Glasses, but it failed to gain much traction. While he stopped short of dismissing AR smart glasses altogether, he said Apple will wait until the technology's able to support a satisfactory experience.

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According to MacRumors, there were speculations about Apple working on a pair of AR smart glasses and had experimented with many prototypes.

Since Apple rolled out ARKit, a number of retailers have begun integrating the technology into their iPhone and iPad apps, giving us a glimpse of online shopping's future.

Cook has been across the pond in Europe the past few days, most likely to assuage European leaders over unpaid taxes by Apple and other large tech companies. One major example in this regard is IKEA, which has developed an app that allows users to see which piece of furniture will look good in a certain place. Another app such as Human Anatomy Atlas 2018 let you study the human anatomy in all its detail, letting you use your phone to manoeuvre around vital organs so you have a better understanding of their functioning.

"The way that you get lots of great ideas is for us to do the heavy lifting of the complexity of locational things and software, and put those in the operating system", Cook said. Though Cook didn't deny Apple's interest in such a product, he flat-out said that the technology needed to make such a product feasible simply isn't mature enough right now.

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