Gucci pledges to go fur-free from 2018

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So we commend Gucci's compassionate decision, and for helping to ensure that the future of fashion is fur-free'.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said.

'A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur.

Major Italian fashion house Gucci will be going fur-free starting next year, according to CEO and president Marco Bizzarri.

Gucci's decision has been welcomed by the industry, but it is actually behind the times a little with its new attitude towards the use of fur. "I felt it immediately when I first met Alessandro", said Mr. Bizzarri.

The brand's latest SS18 collection was noticeably fur-free and marks the beginning of Gucci's policy to be more animal-friendly.

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The tiny particles that were found are believed to be of watchmakers who use the metals to decorate their expensive timepieces. The Swiss metal concentrations complied with regulations and were removed before humans drank the water again, the study said.

The agreement is with Humane Society International and the Fur Free Alliance, so you know it's legit.

"The refusal Gucci fur is a huge change in the rules", she said.

UBS added that should Kering's Puma brand be sold off the company would sit in a cash positive position and, at current P/E (price over earnings) levels, would trade at a greater than 10 percent discount to the sector.

The Italian fashion house will auction off all of its remaining animal furs ahead of the changes coming into force for the 2018 collection.

A fibres expert identified items which were most consistent with rabbit, raccoon dog, mink and cat being missold to consumers as faux fur.

The company joins many other leading fashion brands and retailers like Armani, HUGO BOSS, Yoox Net-a-Porter, Stella McCartney and more in going fur-free, and will be part of the worldwide Fur Free Retailer Program. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

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