Luxury retailer Coach introduces new name: Tapestry

Coach store

Coach’s chief executive Victor Luis said"In Tapestry we found a name that speaks to creativity craftsmanship authenticity

"As Coach Inc. moved from being just Coach the brand, we wanted a corporate name that would eliminate confusion and allow each of our brands to express their own narrative", Mr. Luis said in an interview Wednesday.

Another Twitter user, SpecialK, posted: "Coach is changing its name to a popular Carole King album & a awful name for a leather bag maker!" (NYSE:COH) has announced it is changing its name to Tapestry Inc., and its ticker to TPR with effect from October 31. Its Coach brand, incorporating handbags, womenswear and menswear lines, will remain unchanged.

"Similarly, nonprofit digital content director J. Christian Bernabe derided, "$COH changing its name to 'Tapestry" is a terrible branding idea.

Someone at Coach is definitely a Carole King fan.

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The corporate name is being changed mainly to reflect that the company's expanding portfolio. Coach actually bought up Kate Spade to help buff its handbag options and Stuart Weitzman to expand a presence in shoes to broaden its lifestyle brands appeal. Luis told The New York Times that he would be open to adding European and Asian brands to Tapestry in the near future. And most people still refer to Alphabet as Google.

Coach Inc. also owns Kate Spade and Stuart Weitzman, making it the preferred holding company and one stop shop for upwardly mobile professional women who like practical work purses, "fun" weekend satchels, and steps into her black suede Legends when she wants to feign empowerment. Tribune Publishing Co. was truncated to Tronc Inc.

Verizon, which itself is a made up name formed after telecoms Bell Atlantic and GTE merged, created the Oath subsidiary in 2017 to house the content operations it acquired through purchases of AOL and parts of Yahoo. "The name change was an attempt to change consumer perceptions of the company". "A story about weaving together brands is not a bad approach".

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