Pizza Hut pouch heats up delivery

Pizza Hut

Pizza Hut

Most people wouldn't necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying awesome apparel product, you tend to get more press.

"What better way to showcase how hot our new delivery system keeps our pizzas than outfitting some of our biggest fans with a winter parka made from the same materials", said Allen. The pizza box itself features thicker sides to keep heat from escaping and the pizza in place throughout the delivery process.

Earlier this year, Pizza Hut US unveiled their revolutionary "Pie-Tops" - basically limited-edition basketball sneakers with the ability to order you pizza at the press of a button (scroll down to see it in action).

As part of a new marketing campaign, the company has started pushing cheeky ads for a limited-edition parka boasting the same "advanced, triple-layered insulation" used in the company's delivery bags.

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The inside of the toasty pouch, which works with a re-engineered box and crisp-sheet, is guaranteed to be 15 degrees hotter than traditional pizza pouches, the release said.

Pizza delivered to your door is best served hot and Pizza Hut is turning up the heat.

During the month of October (also known as National Pizza Month) customers who place an order via the company's website or app will be entered for a chance to have a Pizza Parka delivered along with their pizza. It also has a smartphone pocket that you can bash in return for pizzas. Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year.

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