Facebook launches new app for video creators

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Facebook Is Taking Creators from YouTube, New Community Tools + Playbook

The app is open to individuals on Facebook Pages or profiles; in addition, creators making shows for Facebook's Watch video section also can log into the app as their Show Page to access the features. The Google-owned video platform introduced the YouTube Studio app in 2014, created to manage channels on the go.

Creators can also join the Facebook for Creators community, which will allow them to be considered for early access to new features and tools.

The Creator app comes after Facebook's recent introduction of Watch - a dedicated tab where users can watch original videos.

The company opened a new office in Playa Vista past year in part to strengthen its relationship with the entertainment industry and video creators who have flocked to YouTube. Now, taking a page from YouTube's playbook, it wants to cultivate video creators. Facebook first announced plans to launch an app for creators at in June.

If you've had ambitions for online content then check out Facebook's own Facebook for Creators webpage for tips and tricks. You can then add custom live stickers that viewers can interact with, and graphic frames for your brand. As for the Camera and Stories section, you'd go here whenever you want to use fun camera effects and frames or easily crosspost content to other platforms.

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For instance, a tool called the Live Creative Kit will let users make personalized intros and outros, while a Community Tab will serve as a unified inbox for comments from both Facebook and Instagram, as well as messages from Facebook Messenger. "As part of this commitment, we're announcing two initiatives to help creators unleash their creativity", said Facebook Product Manager Chris Hatfield in a blog post announcing the products.

Simo, in her post, said she met last week with three of Facebook's top creators - Jody Steel (3.1 million followers) Markian (1.3 million), and Jay Mendoza (274,000). These insights will include analytics about a creator's Page, video and fan demographics.

The Facebook Creator app is available starting Thursday worldwide for Apple iOS, with an Android version coming in a few months.

In fact, users found it so annoying that many updated their Facebook account settings to block third party app invites altogether.

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