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According to a recent report from China's Economic Daily News (via MacRumors), Apple will have a launch event in the first half of 2018 to launch its much rumored iPhone SE 2. Despite heavy demand for smartphones in the country, which makes India the second largest market for intelligent handsets globally, low per capita income limits many iPhone buyers in the region to purchase older models, or the cheaper iPhone SE unit.

While we don't know almost anything about the design or specifications of the new iPhone SE, we do know it may feature an A10 Fusion processor like the iPhone 7 and could be called the iPhone SE 2.

The iPhone X comes in 64 GB and 128 GB variants and costs Rs 89,000 and Rs 1,02,000 respectively. (This is one of the reasons why the smartphone resellers recommend Oppo and Vivo smartphones). The retail margin which used to be 6.5 percent has come down to 4.5 percent. "India should rank very high on Apple's priority is yet to have a single owned and operated retail store in India", said Manjunath Bhat, research director at Gartner.

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If we look at the competition, brands like Samsung and Xiaomi (which shares the no one position in the Indian market) offers a massive 10 to 15 percent of the profit margin, which encourages the resellers to sell these smartphone brands.

Offline retailers seem to face other challenges such as cashbacks and other discounts on iPhones, including the iPhone X, offered by online retailers making it hard for them to be in competition. Some retailers have reportedly, refused to stock units of the tenth anniversary iPhone altogether.

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