The game's popularity is not limited to the West, and it's already very popular in China although one glance at the leaderboards goes to tell a story regarding the rampant cheating problem. Last month, China said that the game was too violent and that the game's sale would likely be blocked because it strongly goes against the country's "socialist core values". It will open the door to bring Playerunknown's Battlegroundsofficially into the Chinese games market, but not before changes are made to the game.
Now, it appears the Chinese tech giant has secured the rights to officially release PUBG in China.
It's not known yet whether PUBG will be pulled from Steam and placed on Tencent's WeGame service.
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According to Reuter's translation of the Tencent statement, the eventual Chinese release of PlayerUnknown's Battlegrounds will see its content adjusted to align with "socialist core values, Chinese traditional culture, and moral rules".
Tencent will operate the game in the region. "We will also offer a different, fun experience on PC", Steven Ma, Senior Vice President of Tencent, said in a statement provided to Glixel. Just this year Tencent, known for publishing popular mobile games like Honour of Kings, saw its market value rise to $520 billion Dollars, making it the first Chinese company to crack $500 billion.
Esports Insider says: Another big deal for Tencent amidst continued rumours they're lining up a takeover bid for Bluehole. This matter has since been resolved under a new partnership with Bluehole and Tencent, with the latter gaining an exclusive license to publish PUBG in China.