Chief executive officer Stefano Domenicali has often said the Volkswagen Group-owned house is working to soften its tone from the racer-boy image of the past.
In direct competition with the Bentley Bentayga and the versions most exclusive in the Porsche Cayenne, the Urus uses a twin-turbo V8 4.0-liter developing 650 horsepower and 627 pound-feet of torque. The SUV looks extraordinary, but that's something that people expect from Lamborghini anyways.
It is enough to pass this Lamborghini high on its legs from 0 to 100 km/h in 3.6 seconds and 0 to 200 km/h in 12.8 seconds, with a top speed set at 305 km/h.
Even if it is rather unusual to see a luxury brand like Lamborghini to launch an SUV, it must be remembered that it is not a first for the Italian manufacturer.
It's not just tarmac - Urus can venture off-road, too. The Lamborghini Urus has a four-wheel drive system featuring a Torsen central self-locking differential split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with greater ground friction.
"The Urus fits perfectly within the Lamborghini family as a high performance auto".
Luxurious sports auto interior.
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Hence the difference between Predicted EPS and Actual EPS reported is $0.01/share which shows an Earnings Surprise of 2 Percent. The firm operates a network of auction locations that conduct live and unreserved auctions with on-site and online bidding.
While the presentation may have been a bit of a mess, the Urus is anything but.
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Lamborghini has just launched its third model, the Urus, the first ever "Super Sport Utility Vehicle", and tus creating a new niche of "power, performance and driving dynamics, unparalleled design, luxury and daily usability" according to Lamborghini.
As an option, a more exclusive two-seat rear layout can be specified providing enhanced rear passenger space in a sportier environment.
Super SUV and stonking performaner.
Lieberman had more praise than criticism for the vehicle, concluding that, "If you like Lamborghini, you're going to love the Urus".