Target launches in-app mobile payments system

Target Launches Wallet in the Target App: a Faster, Easier Way to Pay and Save - Target Corporate

Target launches Wallet to combine payment, coupons at checkout

Both Target and Walmart are retailers who are part of CurrentC - a group of retailers with their own mobile payment solution. Wallet combines digital savings-Cartwheel offers and Weekly Ad coupons-with the 5 percent REDcard discount.

Wallet also allows Target to keep tabs on consumer data it would not have if folks were to use something like Apple Pay or Samsung Pay.

Mobile payment systems are nothing new to the likes of Walmart, CVS, and Kohl's, but for Target, they represent uncharted territory.

Target's mobile wallet follows the launch of digital wallets by several other retailers, notably Walmart, which has been focusing more on its digital presence as it looks to compete with online e-commerce company Amazon. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode. This means the retailers have decided not to opt-in to Apple Pay or Android Pay, and are instead trying to encourage customers to use its own apps while shopping.

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Target's decision to join the mobile wallet club is a good one, albeit a little later than some others. With only a few weeks left in the year, the retailer officially launched Wallet - available in the Target app for iOS and Android.

USA retailer Target has embraced the mobile payments revolution with the launch of "Wallet", a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes.

Currently, Wallet is only open to those who have the Target REDcard, but the feature will roll out to non-cardholders soon. Folks will also be able to add their Target gift cards to Wallet, but again, the retailer did not say when that would be enabled.

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