Roastery locations offer a bigger, more luxurious experience for coffee-lovers and sell drinks not found on regular Starbucks stores across the world. The world's largest Starbucks just opened in Shanghai, and holy freaking sh*t - it's awesome.
Starbucks, the Seattle-based coffee company, will open a 30,000 square-feet store in Shanghai on December 6.
This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.
"China is our second-largest and fastest-growing market".
Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world.
No matter how many Starbucks stores you've been to, you've definitely never seen one like this.
Salvation Army's Red Kettle fundraiser off to slow start
Monetary donations are appreciated as well, and red kettles can be found at the trailer as well as around Muscatine. Last year, CPB collected more than $158,000 in monetary and gift donations for the Angel Tree program.
Starbucks announced it would expand its investment in China in July 2017 by sealing its biggest deal: the company planned to acquire the remaining 50% of its East China joint venture in a $1.3 billion transaction. The largest acquisition in the company's 46-year history, it was a sharp indication of the growing importance of the Chinese market to the company. The company is going to invest about 132 million yuan (20 million USA dollars) in China over the next five years.
Comparable-sales growth in China is outpacing the U.S.
Not just any old coffee shop?
Starbucks is going venti in China.
The Shanghai Roastery - "a veritable shrine to coffee", in the company's own words - is part of that strategy, as is the recent opening of several "deluxe" Starbucks stores throughout the country.
The store merges online and offline experiences as well as featuring custom-made fixtures such as three handcrafted wooden coffee bars, a 3-D printed tea bar, and a two-story, copper cask, engraved with traditional Chinese stamps that tell the story of Starbucks and coffee.