General Motors Plan Allows Starbucks Customers To Order From Their Cars

The GM logo is seen at the General Motors Assembly Plant in Ramos Arizpe in Coahuila state Mexico

The GM logo is seen at the General Motors Assembly Plant in Ramos Arizpe in Coahuila state Mexico

Marketplace, which GM says will roll out alongside a host of other interface updates for its vehicles throughout the next 12 to 18 months, will use your vehicle's built-in 4G LTE connection to connect to different retailers and purchase items ranging from a cup of joe to gas to your favorite food at Applebee's.

The new feature, named GM Marketplace, is part of a push by GM and other automakers to provide new, in-vehicle tools that could become major sources of revenues as autonomous and fully driverless vehicles come to market in the near future.

GM Director of Global Digital Experience & Connected Vehicles John McFarland explained why the carmaker chose to build an in-vehicle e-commerce platform and he said, "We believe in doing everything we can to make it available while making it safe while in motion".

General Motors Co. has launched technology into about 2 million 2017 and 2018 USA vehicles that allows owners to order and pay for their favorite Starbucks or Dunkin' Donuts brew before pulling up to the drive-through window. Customers will not be charged for using the service or the data transmitted to and from the auto while making transactions, he said.

- Wingstop, where drivers can re-order favorites and pay ahead. "Marketplace is the first of a suite of new personalisation features that we will roll out over the next 12 to 18 months to almost 4m United States drivers".

There will be limits to the functionality of the new marketplace feature since it's created to be used while driving. They can then pay using a smartphone app.

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GM has already offered some mobile services to those who have subscribed to versions of its OnStar telematics service, but the GM Marketplace adds a broad range of new features and makes the process simpler. Exxon Mobil and Shell will use the app to help customers find a nearby service station.

Starbucks is one of the many company's that will be accessible to make orders through GM's marketplace.

"We will be adding more vendors", Chamorro says, "and we will be continuously improving the experience".

Drivers or passengers can select the Marketplace icon through the vehicle's infotainment system to select food, fuel info, and more with just a few swift taps on the screen. At the time, GM said the feature would debut in vehicles in early 2017.

The app is free, but the number of vendors is limited for now.

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