Premier League to introduce new kick-off times

Sky and BT shelled out more than £5 billion for the privilege of broadcasting the English Premier League for three seasons from 2016-17 but the new kids on the block are flexing their muscles

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The other main change is making all games in three full midweek rounds of matches - plus a Bank Holiday round - available for live broadcast in a similar way to how the Champions League is covered now.

The Premier League announced today the packages which will be on offer to broadcasters in the next rights tender process for the three seasons from 2019-20 to 2021-22.

The new deal also means that more than half of the league's 380 games will be shown live.

It will replace the existing record £5.136bn TV deal struck in 2015.

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Sky and BT paid a massive £5 billion for live broadcast rights in the last round of bidding, and it was rumoured that both broadcasters might face competition from some non-traditional areas, Amazon among them.

Eight Premier League matches will be shown in a new time slot of 7.45pm on a Saturday night, meaning live football will go up against the likes of The X Factor and Strictly Come Dancing for the first time. "Unfortunately an Ofcom ruling dictated that more games would be broadcast but the clubs must do more with their huge TV revenues to make things easier for travelling supporters".

The rights to show free-to-air Premier League highlights, now held by BBC, will form part of a separate broadcast package. The auction for rights is to be held in February, according to reports.

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