The video had more than 18 million views by Sunday and prompted an outpouring of support from celebrities including actor Chris Evans, Tennessee Titans tight end Delanie Walker, University of Tennessee wide receiver Tyler Byrd, retired race auto driver Dale Earnhardt Jr. and singers Snoop Dog and Katy Perry. Evans invited the boy to attend next year's L.A. premiere of "Avengers: Infinity War".
Keaton also appeared on Today where he discussed how he hopes his video will help inspire other kids who are bullied.
Reaction on social media has been mixed. "Today, the world hates us", Kimberly said during a "Today" sneak peek of NBC News' forthcoming interview. Her daughter's Twitter also contained a family photo with a Confederate flag. In other old posts, Kimberly Jones criticized Colin Kaepernick and others for protesting police brutality against black Americans, Deadline said.
Ms Jones admits to approving one GoFundMe campaign to raise funds for Keaton but said all others purporting to do the same are fake. "I mean, people that know us, know us".
Then on Monday came the backlash as pictures emerged that showed the boy from Tennessee and his family alongside Confederate flags, a symbol of southern pride for some but... "It was ironic. It was amusing". "I've spent most of my life being bullied and judged because I wasn't racist". "They had said that someone was going to beat me up in lunch so I texted my mom and I said 'what do I do here?'" Keaton told CBS News correspondent Mark Strassmann.
Netflix responds after backlash over 'Christmas Prince' tweet
And the portrayal of journalism in "A Christmas Prince" is outrageous (which we went into detail about here). Several users called the message "creepy" and questioned how closely Netflix monitors viewing habits.
She said this is the moment Keaton has wanted to change the world for the better.
"To inspire people that are bullied". She has a private Instagram and hasn't talked to anyone.
She said she does not want her social media past to influence the focus on stopping the bullying "epidemic". Teach your kids love and equality.
"People are different, it's not their fault". I can't imagine what the families of these 2 young girls are feeling right now! There's also a link for anyone who wants a refund.
Swain adds the main message is getting lost in the controversy and that what we're here for is standing up to bullying, "That's why we're making our voices heard because our kids are facing battles at school from their peers and we're trying to stop that so kids are not doing things to themselves".