Back in August, DJ Koh, president of Samsung's mobile division, confirmed that the company is working on a smart speaker, but didn't reveal any details regarding the device other than it's set to launch "soon".
Bloomberg has recently reported that the Korean tech giant will be releasing their smart speaker early 2018.
Samsung's upcoming smart speaker will reportedly focus on audio-capabilities and smart home devices management, similar to what the most premium smart speakers offer these days. Another key area of focus is how it'd manage connected home appliances like lights and locks. The speaker is essentially designed as the hub for Samsung's SmartThings ecosystem.
With the advent of its own smart speaker, Samsung will enter the much crowded smart speaker market.
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Astonishingly, Apple's long-delayed HomePod speaker might not be the last to market when it launches early next year.
The name of the smart speaker is under the curtain, but reports suggest that it would cost around $200. As of now, the company is still working on improving the speaker's ability to conduct voice-based web searches. No other specifics are known at this point. It plans to make the device available in multiple markets, potentially including the United States, and is weighing a price point around US$200 (RM815), the people said. Patrick Chomet, another Samsung executive who joined a year ago, is heading the project, a person familiar with the company's work said. However, it ditched the idea later on in favor of lights up on top just like the HomePod.
Samsung's plans to release a smart speaker haven't been a complete surprise.