Mercedes-Benz Again Global Luxury Car Sales Leader

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With regard to segment wise growth, the luxury sedan section grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes.

Sales of Mercedes-Benz sport utility vehicles totaled more than 805,000 units in 2017, up 14% year over year, accounting for more than a third of the brand's total sales.

BMW Group India delivered 9,800 vehicles (BMW + MINI) in 2017, registering a growth of 25 per cent as compared to 2016, thereby becoming the second best-selling luxury auto brand in the country. With respect to the previous year, sales of the MINI grew by 17% to 421 units. "The success in our core business enables us to actively shape future mobility developments", said Daimler CEO Dieter Zetsche.

Mercedes-Benz Malaysia Sdn Bhd, which chartered yet another round of record sales with 12,045 vehicles sold last year, said the "biggest challenge" for the brand this year will be in sustaining its growth momentum. BMW has yet to provide full-year sales figures for last year.

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Mercedes-Benz was the best-selling luxury brand in the world for the second consecutive year, according to the company.

The auto division's growth past year was driven in particular by the new E-Class Saloon and Estate and the sport utility vehicles, he added.

For 2017, MBM's sales was driven by the locally-produced limousines which recorded 7,041 units sold. "Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes-Benz in the luxury vehicle segment in India, and we are glad to achieve them and spearhead the industry, firmly". "In 2018, we will systematically continue along this path with CASE".

With the customers at the focal point, "The Best Keeps Leading" strategy will see Mercedes-Benz's product offensive intensify and fascinate, innovative after-sales services delight, qualitative network expansion strengthened and novel brand initiatives excite, our patrons. The increase of more than 25.9% helped Mercedes-Benz to post a new sales record in China. Besides the AMG line, the company's range of compact cars accounted for 620,000 cars sold with a mix of A-Class, B-Class, CLA and GLA.

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