Google Acquires UK Startup That Turns Objects Into Speakers

Cambridge-based Redux bought by Google

Google Acquires Redux, a Startup That Integrates Speakers into Smartphone Displays

"Moreover, our surface audio technology is more power efficient than traditional micro speakers, which means people can play music and watch videos on their phones for longer between charges". This could allow for numerous ways to save space within a compact mobile device. Apple's iPhone X is probably the most notorious, with the "notch" cutting into the upper section of the display so that the front-facing camera and speaker could still have a spot to occupy.

Now, Alphabet company Google has reportedly acquired a company which could help with that headache.

Google acquired a United Kingdom-based startup Redux which specializes in technology that turns various objects with flat surfaces into speakers, as revealed by the British firm's website that went out of commission past year. No financial details of the acquisition are presently known, though the deal may have ended up being worth north of $10 million, with Redux raising half of that sum in capital funding last March alone.

Details of the deal remain undisclosed, but it's worth noting that Redux closed a $5m round in March past year from investors including Arie Capital.

It remains unclear when Alphabet bought the sound specialist, but the tech-giant confirmed that it obtained the shares on December 13.

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"Our technology enables smartphone manufacturers to reclaim valuable space within phones, which could be filled by a bigger battery", Redux Chief Executive Nedko Ivanov said at the time.

However, there are knock-on benefits inside the phone, too, which could have other advantages.

Redux's technology has other possibilities, though. Google might also use the acquisition to improve its future handsets' haptic feedback. They clicked and buzzed in a way no other phone screens now do. Being able to do away with, or at least shrink, that physical component could be another significant advantage to smartphones with Redux technology onboard.

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