Alexa will let drivers and passengers get directions, control entertainment features, get the news and perform other functions in the auto via voice command, the companies said Tuesday at the CES consumer electronics conference in Las Vegas. "They have the big lead here on the software side and they just want to make sure they're still involved with everyone's lives".
For consumers, meanwhile, the spread of these assistants offers new convenience in the form of an ever-present digital concierge.
Among the devices featuring Google Assistant are many new smart speakers, including models made by Altec Lansing, JBL and LG. Google Assistant could also become a platform for buying products online. Amazon's Echo, the first smart speaker on the market, was introduced in November 2014.
These too have Alexa built in, which helps the wearer - for example - navigate through web content projected in the upper right part of his or her vision. China's Baidu on Monday announced it was integrating its voice assistant into a lamp speaker and dome ceiling lights.
Consumer electronics titan LG proclaimed this year a "tipping point" for smart homes during a press event that featured an ignoble on-stage fail. "Five years from now, we're not quite sure either".
The search giant is also reportedly planing to allow purchases with Assistant. The battle between Amazon and Google in the smart speaker sector is a closely watched race by industry observers. In fact, Alexa is even starting to encroach on Cortana's turf by making its way onto some PCs.
Apple past year announced plans to launch a high-end HomePod speaker, but it mysteriously delayed the launch. But many manufacturers have adopted its HomeKit software in order to ensure they'll work easily with iPhones and Siri. Today, three years later, 16% of Americans own a smart speaker.
The Alexa in Toyota vehicles will be able to do numerous things Alexa does in a smart speaker: control smart devices, play music, give navigation directions, and get access to more than 25,000 Alexa skills from third-party developers.
ANC women's league backs inquiry into state capture
Similar sentiments were expressed by President Zuma during his announcement of the appointment of the inquiry. Judges have said the commission of inquiry must complete its work within six months of being established.