When this is done, any posts you share from Instagram to WhatsApp will show a small Instagram logo in the bottom right corner. Currently, if you are an Instagram user, you should know that the app already lets you share the Insta stories as Facebook stories.
The Facebook-owned messaging app is now running a test to let users post their Stories directly to WhatsApp in the form of WhatsApp Status.
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However, there is a catch.The above is now only available on personal profiles and not Brand or Company pages. However, Facebook has said it has "not ruled out" a Facebook Story that can be cross-posted onto Instagram. When the feature may roll out more extensively is unclear. One key advantage Facebook holds over Snapchat is the fact that it has multiple social platforms - Facebook itself, Instagram, WhatsApp, Messenger - to play with and so can offer this ability to post from one platform to another.
Similar to the user's page, now the hashtags will also have a follow option. However, once they do, it will be useful to those who have a habit of sharing their Instagram Story on Facebook Stories and WhatsApp Status. These posts show up in your timeline, but they're not from people that you now follow.
The first of all is to make it more functional and give more usage to Instagram Stories, and directly affecting the usage of the Snapchat product they were created to clone. Would you like to have a feature on Instagram which would let you post Instagram Stories directly on WhatsApp as a WhatsApp Status?
Altogether all this will help Facebook to grow, it's for overall engagement and traffic footprint.