The company says after speaking to 10,000 people and spending years exploring combinations such as tropical, citrus and botanical notes, "it found magic" with the new Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango flavours.
The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors.
A 2016 report by Beverage Digest, a publication covering non-alcoholic beverages in the USA, showed a 0.8% decline in the overall volume sales for carbonated soft drinks, with Diet Coke sales falling by 4.3%.
Just like CCA's Colour Your Summer push, the new Diet Coke range is targeted squarely at younger consumers - Millennials that appear to be leaving the diet soda category because of fears over artificial sweeteners.
The Atlanta-based beverage giant is relaunching its classic Diet Coke formula - along with four new flavors - in taller, thinner cans.
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"We're maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it", the company said in a post on its website. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said. That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste. They also recommended sleeker packaging of the product.
The introduction of new flavors to the market, an effort by the company to attract new consumers, follows consumer reports pointing to a decline in volume sales of diet drinks. "It visualizes how the Diet Coke brand, the innovation - and the consumers who love Diet Coke - are continually on the move, with confidence". Coca-Cola CEO James Quincey said in July a year ago that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.
Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched in the United Kingdom in 2006.
Diet Coke, known as Coca-Cola light in most worldwide markets, is available in more than 110 countries around the world.