Now it has emerged that the mother of the child who modelled for the photo is angry about all the backlash to the photograph.
H&M has apologised for the ad, featuring the black boy posing with a "coolest monkey in the jungle" hoodie. Among them were basketball superstar LeBron James, soccer star Romelu Lukaku, and musician The Weeknd.
The controversy also caused popular artists, The Weeknd and G-Eazy to cut ties with H&M for future projects. "We, who work at H&M, can only agree", a statement from the company read.
The Kenyan woman defended H&M in a series of posts on Facebook. Stop crying Wolf all the time, unnecessary issue here. get over it.
Several celebrities showed their discontent with the image on the social media platforms. "I hope that this situation will serve as the wakeup call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level", the rapper added.
Strangely enough, Mango said that some of the people criticizing her for allowing her son to model the hoodie used racial slurs in their messages.
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Opinions from the global community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all.
H&M has since taken down the image, and issued an apology.
"We sincerely apologize for offending people with this image of a printed hooded top".
"H&M got us all wrong!" We have removed the image from all our channels and the sweater is no longer for sale in our stores.
"I truly think this was an accident", Chad Bargerstock (junior-journalism) said. We, at least in the United Kingdom, refer to children as cheeky monkeys on an everyday basis, the mistake to me seems an honest one; and their swift apology genuinely heartfelt. These offenses are more about the makeup of the rooms where they happen, than the items they produce.
"You're prince soon to be a king Don't let anybody tell you different. Sorry", wrote Terry on her social media. And we ain't going for it!