Tide Pod Challenge could be fatal

Tide Pods food meme has gone too far — just look at all the locked up detergent

What is the Tide Pod challenge, why are people eating them and where did the dangerous meme come from?

The "Laundry Pod Challenge" (or "Tide Pod Challenge"), a new and ridiculous fad sweeping social media, has seen students putting laundry pods in their mouths.

The American Association of Poison Control Centers (AAPCC) said approximately 40 cases have been reported so far, "of which around half were intentionally ingested".

Tide's parent company, Proctor and Gamble, released a statement via representative Petra Renck that said, "Nothing is more important to us than the safety of people who use our products".

Now, amid serious push-back from health officials - who say that a chemical called 1.4 Dioxane could cause lung damage, kidney problems, and nose and eye irritation, according to People - YouTube is denouncing the trend.

Hurts Donut in Springfield posted a pictur on Facebook Wednesday attempting to "clear up any confusion" about their doughnuts that look like the Tide pods. In March 2017, College Humor published a satirical video about eating the pods.

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It just goes to show, too many people will do anything just because the Internet told them to.

As is the case for laundry pods, the overwhelming majority of calls for these products were due to kids age 5 and under.

The journal Pediatrics reported in 2016 that thousands of US children younger than six were exposed to either laundry detergent packets or dishwasher detergent in 2013 and 2014, majority through ingestion. At least 10 deaths have been linked to detergent pods, according to CBS. Ingestion can cause diarrhoea, coughing spells and vomiting. The attempted consumption of said packet results in epic levels of mouth foaming and possible gagging and/or death, creating a chaotic and outrageous scene that can be recorded and posted on YouTube so others can enjoy the teen's ability to make awful life decisions. It can also cause an adjustment in consciousness and could change how people breathe if it gets in their lungs.

Many laundry detergent companies are offering their product in "pod" form: a small dissolvable sachet containing a single load's worth of detergent.

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