It was the second test flight of Rocket Lab's commercially-developed Electron booster, which is sized to haul up to 330 pounds (150 kilograms) into sun-synchronous orbit 300 miles (500 kilometers) above Earth.
The flight will be the second for Rocket Lab and will carry small Earth-imaging satellites for USA companies Planet Labs and Spire Global.
"Today marks the beginning of a new era in commercial access to space. I'm immensely proud of what they have achieved today".
The company has faced a series of hurdles in launching its Electron rocket, known as Still Testing, into orbit.
Rocket Lab will make another attempt to launch on Sunday afternoon.
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Unless you've played in Sydney or Brisbane, you're coming in from mid 20s to 40s. "[Today] it was right at the limit". It was nothing of the sort. "We know it can be very hot here in Australia", said the 19-time grand slam victor .
Although the company said it had put "corrective measures" in place, Rocket Lab chose to push the attempt into 2018 since the last-second scrub came just before the end of a 10-day launch window.
The 17-metre-long (55ft 7in) carbon-fibre rocket is carrying three satellites into space - one to take images of Earth for United States company Planet Labs, and two to capture weather and ship tracking data for Spire Global.
Rocket Lab gives permission for footage from this video to be used for media purposes. On May 25 2017, Electron made history as the first orbital-class launch vehicle to reach space from a private launch facility. Founded in 2006 by Peter Beck, Rocket Lab is headquartered in Los Angeles with operations and a launch site in New Zealand.
Backers include U.S. companies Khosla Ventures, Bessemer Venture Partners, Lockheed Martin, Promus Ventures and Data Collective.