Ford Transit Connect Wagon Has More Tech, New Diesel Engine

Ford targets boomers with Transit wagon redesign

Ford touts 2019 Transit Connect Wagon as do-it-all vehicle for baby boomers

Ahead of its debut at the Chicago auto show, Ford unveiled its all-new Transit Connect Wagon with a news release, fact sheet, images and video Thursday, Feb. 8.

"From being easy to get in and out of, plus flexible seating and cargo space, Transit Connect Wagon makes it convenient for boomers to keep enjoying family time or explore new hobbies and careers", says, Ford vice president, USA marketing, sales and service, Mark LaNeve. The company hopes the redesigned Transit Connect Wagon will resonate with baby boomers and families on a budget, and help the company grow its share among consumers looking for bigger vehicles. Transit Connect Wagon offers segment-exclusive diesel engine and new driver-assist technologies, including standard Automatic Emergency Braking.

Kevin Brown, age 63, of Nassau Bay, Texas, is the kind of "active Boomer" who loves the Transit Connect Wagon.

According to the American Association of Retired Persons (AARP), one in three Baby Boomers plans to purchase a vehicle in the next three years. Although pricing for the 2019 Transit Connect Wagon hasn't been announced, the current version on dealer lots sells for about half that price. Brown grew up driving vans in the 1970s and now, this Gulf Coast surfer and grandfather of nine drives a 2014 Ford Transit Connect Wagon for his work as an illustrator and custom T-shirt printer. Although the powertrains are new, load ratings are about the same-just over 1,600 pounds payload, 2,000 pounds towing, slightly lower for the EcoBlue engine. For 2019 the base engine is a 2.0-liter four-cylinder.

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Though the van can be optioned with split rear doors that can open at a 180-degree angle, "the majority" of Transit Connect Wagon buyers - as opposed to the cargo van version - elect for a traditional, minivan-like liftgate. The 6.5-inch media screen runs Ford's latest Sync 3 infotainment system. Both engines are mated to a new 8-speed automatic transmission.

The Wagon model, available with five or seven seats and intended for family use, makes up only about 10 percent of total Transit Connect sales of 34,500 vehicles, according to Ford executives. And passengers don't have to step up or down to get into the vehicle.

Ford wants the refreshed Transit Connect Wagon to revive sales of the model, which fell 20 percent past year.

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