Snap back: How Snapchat's ad automation boosted its business in Q4 2017


Snap stock soars on first ever better-than-expected earnings

In a letter to investors issued today, Spiegel lays out the case for Snap's eagerness and efficiency at responding to growing competition from Facebook and slowing growth internally. That's because the technology industry's valuations largely rest of what the companies might be able to fulfill in the coming future, so investor optimism or pessimism can lead to notable fluctuations in stock price. "Additionally, the fourth quarter saw significantly more new Android users as a percentage of net additional users than any other quarter in our history", Spiegel said in the prepared remarks.

Snap made efforts in the past year to improve the quality of content and experience for users on its app, while also removing some friction for advertisers. How will Snap manage its spending in 2018?

"This quarter was a major step in the right direction for the company", Ives wrote in an investor note Tuesday. Steward Partners Investment Advisory LLC boosted its stake in shares of Snap by 967.3% during the 4th quarter. Brian Wieser, an analyst at Pivotal Research, said while the earnings were good, the results didn't give him any reason to change his skeptical view of the company, which he rates a "sell".

During the fourth quarter, its ad prices slid again: Snap's price per ad impression slid by 25%. Prudential Financial Inc. lifted its holdings in shares of Snap by 41.2% during the 2nd quarter. Snap has a 52-week low of $11.28 and a 52-week high of $29.44. The company released its 2017 fourth-quarter and full-year results on February 6.

After struggling to grow its audience throughout the year, Snap unveiled a significant redesign in November meant to make its messaging service less confusing for users. The company's revenue for the quarter was up 62.2% compared to the same quarter last year. analysts forecast that Snap Inc will post -3.03 EPS for the current fiscal year.

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I believe a magisterial probe is also being ordered to ascertain all that led to the attack and the subsequent escape", Vaid said. Meanwhile, the J&K government on Thursday suspended Superintendent of Central Jail, Srinagar pending inquiry.

A number of analysts have weighed in on the stock.

Snap Inc (NYSE:SNAP) reported a jump in quarterly revenue and users, sending its shares slightly above the price of its initial public offering for the first time in months.

Snap posted a loss of US$350mln, or 28 cents a share, compared to a loss of US$170mln, or 20 cents a share, a year earlier.

Snap shares closed Tuesday during regular trading at $14.06. Finally, Zacks Investment Research lowered shares of Snap from a "hold" rating to a "sell" rating in a research report on Wednesday, October 18th. The company has an average rating of "Hold" and a consensus target price of $17.99. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CEO Evan Spiegel sold 1,652,966 shares of the company's stock in a transaction that occurred on Thursday, November 9th. Following the completion of the transaction, the chief executive officer now owns 85,744,509 shares in the company, valued at $1,168,697,657.67.

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