Padman is not about box office, it is about fanning or magnifying the conversation around a woman's basic right to menstrual hygiene, says R. Balki, director of the film.
At the premiere of the film, "Padman", Union Minister for I& B Smriti Zubin Irani was all praise for Twinkle Khanna, the producer of the movie and her husband and main lead of the movie, Akshay Kumar.
While many celebrities followed this, Salman who is known to promote films of his friends from the industry did not take up this challenge.
Pad Man, which hits theaters in North America on February 9, aims to raise the curtain on all myths, taboos and beliefs around periods and menstrual hygiene, which have held women and girls back from empowerment for centuries.
In fact, so star-driven is the film that we hardly hear the women talking amongst themselves.
He is also an advocate for women's health, a global issue entwined in the Sustainable Development Goals (SDGs), the global development adopted by UN Member States, in 2015, that aims to protect the planet and ensure prosperity for all people.
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Slowly when Lakshmi discovers about Gayatri's menstruation, he tries to coax her to stop using dirty rags for her monthly periods and switch to sanitary napkins instead.
He chose to do something about it and started experimenting with different designs using cotton.
Akshay Kumar is very convicting in his acting and not even for a second you will feel disconnected from his pain and agony.
Mr Dependable Akshay Kumar is set to score a century - yet again - at the box office with Padman. In India, the "shame" associated with "that time of the month" is still so strong and so pervasive that anything that brings out into the open is cause to cheer, and a film starring a big star is sometimes the best way to break age-old taboos. He knows his audience, and his films are sprinkled with a generous dose of masala to cater to them.
Earlier, the film was scheduled to release along with Sanjay Leela Bhansali's Padmaavat, but Akshay Kumar cleared the way. Majority of women in rural areas does not have access to sanitary pads and they, therefore, resort to means which are unhealthy and unsafe. The machines also provide employment to thousands of rural women.
In 2014, Arunachalam Muruganatham was included in Time Magazine's 100 Most Influential People in the World. Two years later India's government awarded Muruganantham one of the country's highest civilian honours.
The significance of Pad Man is huge - and in an unprecedented wave of He For She badassery, it has triggered thousands of men in India (and the rest of the world) to take to social media and share sanitary pad selfies in a bid to debunk the stigma of silence.