That accounts for 2.6 million views from the NFL Mobile from Verizon, the NBC Sports app, Yahoo Sports app, Universo, the go90, NFL.com, NBCSports.com, NBC.com TV Everywhere, and the En Vivo app. Nielsen also confirmed that it has yet to add the results from those who watched the game outside of their homes such as in bars.
Despite two of the nation's major media markets being represented and a thriller that wasn't decided until a Hail Mary heave at the final whistle, Nielsen revealed on Monday that average television viewership fell seven percent for the Philadelphia Eagles' 41-33 heart-stopping win over the New England Patriots in Super Bowl LII.
NBC said the out-of-home metric for the Super Bowl was based exclusively on viewership of the NBC broadcast and that it gave the broadcast a 12% lift to an average of 115.6 million viewers, up from the 103.4 million viewers reported on Monday.
Advertisers including Anheuser Busch InBev, Amazon.com Inc and Toyota Motor Corp spent more than $5 million on average for each 30-second commercial spot during Sunday's game.
The network claimed that the game was the most live-streamed Super Bowl ever, delivering an average of just over 2 million online viewers with a peak of 3.1 million concurrent streams.
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Lacking any big game bounce and down 71% among adults 18-49 from its 10:45 PM ET starting National Football League inflated position, the 9 PM ET Dan Fogelman-created series was basically steady with its last original episode of January 23 with an 8% demo bop up. "NCIS: New Orleans" at 10 ended primetime to a 0.9/4 and 8.2 million viewers.
On CBS, "NCIS" (1.4, 13.6 million) was even and was the most-watched show of the night.
Fox was third in ratings with a 0.9/3 and fourth in viewers with 3.3 million. At 9, "LA to Vegas" got a 0.8/3 and 2.5 million viewers.
The "NBC Nightly News with Lester Holt" was second, averaging 8.76 million viewers.
ABC saw The Middle (1.2 adults) dip before flat episodes of Fresh Off the Boat (0.9 adults), Black-ish (1.0 adults) and Kevin (Probably) Saves the World (0.5 adults).