John Klein: Valentine's Day means serious business for local flower shop

Valentine floral arrangements are a fun do-it-yourself project. Michael Vosburg  Forum News Service

Valentine floral arrangements are a fun do-it-yourself project. Michael Vosburg Forum News Service

In fact, of the 48.8 million transactions recorded ahead of Valentine's Day from 2015 to 2017, a majority of them happened on February 11. A box of chocolates? How about some fishing lures? "Every time I was over there she had something for me to plant and I've been dealing with flowers ever since".

Just under a fifth of celebrators plan on making a major statement by picking up a combined $4.7 billion in jewelry, while 17 percent said they'd pick up some clothes, which will account for almost 10 percent of total spending.

While delivery orders are certainly elevated on Valentine's Day, flower shops also see many come by the store on the holiday, said Robin Michler, whose family runs Michler's Florist on East Maxwell Street.

In a statement issued yesterday (12 February), UPS said it will handle more than 8m pounds of blooms for U.S. consumers, enough to fill 64 wide-body 767s, on a very tight deadline. Cabbage roses from this town could be the one you're looking for.

"Busy, busy, busy", said James Ballow, a Nacogdoches florist.

"There are one or two that like the bouquets and some natives".

The parameters for each order were roses and tried to stay around $50.

Shane Holborn from the Flower Association in Australia said it was almost impossible for Australian rose producers to compete against imports.

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KellyCo Flowers & Gifts, a Pensacola flower shop, has announced that they have launched this year's Valentine's Day flowers and gifts.

After owning the business for the past 14 years, the request for some lures in a bouquet was new.

But there's more focus on flowers during the workweek, he said.

"Probably our number one seller are the cards and the stuffed animals", she said. We tried to find a customer who had them for a year, but so far no luck.

"We pass those out to people who maybe help us in some way to get these deliveries done or perhaps people who maybe just need a rose on Valentine's Day", said Garner.

Gardenista, a floral arrangement and gardening resource, tested a variety of methods for preserving flowers and found much of the same results across the board. "It has also ensured that we received our flower shipments on time, and got them delivered in the hands of our sweethearts", said Galo Sanchez, executive vice president of The Elite Flower.

Generally speaking, most people aren't prepared and tomorrow will be insane for the florist. Those figures surpassed estimated spending last year, when shoppers forked over $18.2 billion for the romantic holiday, and amounted to the second-highest total in the last 15 years, according to the industry trade group.

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