After teasing it for weeks via his Instagram, Drake has finally unveiled the video for his latest track, 'God's Plan'. Swapping the more luxurious spending you might traditionally associate with hip-hop for a charity spree coming in just shy of a million dollars, Drake strikes an unexpected emotional chord.
If that seems like a bold claim, it's because of a tidbit revealed at the beginning of the Karena Evans-directed video.
Instead of using the label money to shoot a hefty cinematic flick, Drake and his team made a decision to give all of the money away.
As the video begins to unfold, Drake reveals that he had a budget of $996,631.90 for the whole production, but he chose to "give it all away" to communities in need. "Don't tell the label", reads the feature's title card.
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So far 2018 has been looking bright for Drake, in more ways than one.
Instagram star FatBoy posted a video of himself passing out hot meals to homeless people.
Miami is just an hour south of Parkland, Florida, a city still grappling with the tragedy of Wednesday's shooting at Marjory Stoneman Douglas High School, which left 17 dead. We get it, people have doubted you and you're ready to prove them wrong. "Trust me. That's my world", he says about his own mom, Sandi Graham. The nearly six-minute presentation shows a literal miracle unwinding before viewers eyes, as Drake is seen surprising residents, leaving them with huge smiles on their faces.
"You think he's like Drake like, 'I know when that Hotline Bling', but he's just Drake and he's great".