Aiyaary opened to about 15 to 20 per cent occupancy on Friday, but exhibitor and distributor Rajesh Thadani said: "It is normal for Pandey's films, which have always taken a slow start and picked up business over the weekend".
16 February saw two big releases in India in the form of the Sidharth Malhotra-Manoj Bajpayee starrer Aiyaary and Marvel's first ever black superhero film Black Panther. "Sidharth looks up to Manoj's character, but the story reaches a turning point when they have conflicting views about a situation". "The role of Sidharth Malhotra has shades of grey but his viewpoint is well explained and his dialogue justifying his deeds is the highlight of the film", he said.
Pandey felt a sense of frustration from the delay of his film, he added "Everyone is too sensitive these days, and add to that the power of social media, which allows anyone to have a say".
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"This time I had told my team to not even try for a Pakistan release". The film has managed to mint just Rs. 3.36 crores on its first day. Aiyaary's worldwide screen count has crossed more than 2000 which should be enough to make good profit out of that number if people show up which does not seem to be the case especially after pathetic word of mouth film so rightly deserves.
The film has failed to impress both the audience as well as the critics. A lot of people are talking that the film is so authentic in showing the way the army functions.
Aiyaary showcases the loyal and obedient officer Major Jai Bakshi aka Sidharth Malhotra who idolizes his mentor Colonel Abhay Singh aka Manoj Bajpayee.