But it will take more than a rose gold redesign to convince women to splurge on a smartwatch. Finally, I think, Fitbit might be giving me what I wanted. Although Apple declines to share exact sales figures (Watch is listed under its Other category during its quarterly reports), analysts claim it is the industry's best-selling smartwatch.
But for the past year and some change, Fitbit has failed to deliver on the potential Pebble provided.
To be clear, Fitbit isn't pitching the Versa as a woman's-only smartwatch, but for everyone-women, men, parents, and kids. The Ionic was ugly and large and it launched without support from key apps (or basically any apps, honestly).
This is a really nice looking watch! The Versa looks just like Apple's wearable from a distance, but also like the Pebble Steel.
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There is a wide range of bands available for the Fitbit Verse and it looks like the company is working to take on the Apple Watch in terms of fashion accessories.
The Versa connects to your smartphone over Bluetooth LE and displays notifications. Ace tracks steps, active minutes and sleep, has up to 5 days of battery life, and comes with an adjustable, showerproof wristband in two bright colors. But the Versa does not have a built-in Global Positioning System sensor like the Ionic; it uses your phone's Global Positioning System to track your runs and other outdoor workouts. It can store up to 300 songs on the watch itself, as well as pair with Pandora through your phone. It has a heart rate tracker built in (same as the Ionic) and offers 15+ exercise modes. That means you'll be able to view your stats at a glance, as well as get action-based tips and motivational messages based on your personal data. You can track your period by marking it in the calendar and letting the calendar figure out the average cycle.
The Versa will come in three options for $199.95: a black case with a black strap, a silver aluminum case with a gray strap, and a rose gold case with a peach strap.
Not too big or bulky.
For what the Versa lacks compared to the more sport-focused Ionic, which honestly isn't a lot, it seems to be priced accordingly to reflect the differences. But Fitbit wants and desperately needs mass-market appeal; the Pebble failed to achieve that by a fat margin and Fitbit can't afford to release a smartwatch that only fitness nerds can get behind. First, there's the Fitbit Versa, a $199 smartwatch that can do nearly everything that the Ionic, Fitbit's $299 smartwatch that was released this past October, can do.