On Monday, the musician released the video for her song, "Delicate", and it didn't take Twitter users long to point out that it looks pretty similar to a almost 4-minute ad Spike Jonze directed for Kenzo World perfume in 2016 starring actress Margaret Qualley.
Jonze's Kenzo video featured Margaret Qualley ducking out of a glitzy gala to go choreographically berserk.
Taylor collaborated with her frequent music video director Joseph Kahn for the new visual.
The fourth song from Reputation to get a video, "Delicate" features Swift suddenly realizing she's invisible and using that new freedom for her fame to shimmy through a hotel lobby, dance barefoot in a subway station, and run in the rain.
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At one point she also dances in front of a deli called Joe's Deli - which, interestingly enough, doesn't exist in the area of Los Angeles where the video was shot, nor anywhere close to the Golden Gopher, the dive bar she ends up in at the end, leading many to believe that this was created specifically as a clue.
There's already a bunch of easter eggs hidden in the video, but now a new theory from fans has surfaced on social media.
The video, which was released on Sunday, begins inside Downtown's Millennium Biltmore hotel with a paparazzi-mobbed Swift making her way through the hotel's glittering and ornate interior.
They pointed out there appeared to be some similarities to a Kenzo perfume advert, directed by U.S. producer and actor Spike Jonze, which was released a year ago. In the "Delicate" video, Taylor plays an worldwide superstar who becomes invisible at a fancy event. "The setting, color palette, choreography, everything", one person wrote.