Toys "R" Us was the last remaining speciality toy retailer in the United States and hundreds of companies relied on its big-box stores as a showcase for both innovative toys as well as classics.
More than 50 suppliers, including Barbie maker Mattel and Lego, have objected in some form to the proceedings by the storied toy retailer to shutter up to 735 U.S. stores and 30,000 jobs.
The news comes as Amazon seems to be expanding its brick-and-mortar presence.
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Its UK counterpart announced the same week that after failing to find a buyer, it would begin closing its 100 stores threatening a further 3000 jobs. In 2015, Amazon held discussions about acquiring some RadioShack locations around the time of the electronics retailer's bankruptcy filing, people familiar with the matter said. Its Canadian unit is up for sale, along with its operations around the world.
The toy retailer, which has more than 800 stores across America, has struggled to keep up with escalating competition from the likes of Amazon and Walmart in recent years, particularly as online shopping has become more prevalent.
The toy store chain in early February started liquidation sales at 144 stores in the US after for filing for Chapter 11 bankruptcy in September. The company has announced that it will shut down all its stores in the U.K. The future of its stores in Australia, France, Poland, Portugal and Spain are also hanging in balance.
Toys "R" Us, meanwhile, may live on in some form.