The world's biggest search engine is upgrading its GIF game

Google Search testing out a “load more” in search results                   By Ida Torres

Google Search testing out a “load more” in search results By Ida Torres

David McIntosh, Tenor CEO, claimed in the announcement post that his company recorded 12 billion searches on the platform in this year alone. After a year and a half of testing and experimentation, the rollout will be implemented very slowly to some sites. "While that is expressly not what this is (they reiterate within the press release that "We do not have a 'mobile-first index"), it is a first step in getting there.

Search is primarily mobile first for many users, and starting today Google has begun to use the mobile version of the page for indexing and ranking.

This change means Google will "use the mobile version of the page for indexing and ranking" on Google Search Mobile. "You may also see that the snippets in the Google Search results are now generated from the mobile version of your content, Google wrote in the blog post". After the shift, Google will show the mobile version of the site's pages in its Search results and in the Google cached pages. But now, the Google has finally rolled out the mobile-first indexing to a larger number of sites. "For sites that have AMP and non-AMP pages, Google will prefer to index the mobile version of the non-AMP page", Google said. For example, there are times when a non-mobile friendly page still has the best information and will appear higher, Google says. One such measure is that slow-loading content will now be downranked. The site showcases how sites using responsive web design or dynamic serving are generally set for mobile-first indexing. Google would crawl a website, index its content, rank it based on a secret algorithm, and display search results. It also makes it easier for users to go through all the search results from top to bottom without having to jump between pages, although admittedly if you are jumping in between pages chances are you'll probably need to redefine the search parameters.

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Things only escalated from there, as mobile traffic market share grew. A spokesman told TechCrunch that Google "would have more to announce around that later on".

Optimizing for mobile (if not creating a dedicated mobile marketing strategy) is something you should've done by now, but if you haven't, it needs to be done in 2018.

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