Seven & Foxtel Snare $1B Cricket Rights From Nine

Channel Nine's Australian Shane Warne right and Mark Nicholas

RYAN PIERSE GETTY Channel Nine's Australian Shane Warne right and Mark Nicholas

Under the deal 43 Big Bash League matches will also be simulcast on both Seven and Fox Cricket along with 23 Women's Big Bash League games and all women's worldwide fixtures.

In total, about 80 per cent of all worldwide cricket will still be available via free-to-air, with CA still trumpeting more cricket content will be available on commercial networks than ever before. The deal sees long-time broadcaster Channel 9 lose the coverage rights. "Cricket is no longer a game for all Australians", he said. Such predictions have proven to be wide of the mark.

"In response to media speculation concerning cricket rights, Seven West Media Limited advises that it has been informed by Cricket Australia that it is the successful bidder with Foxtel", a statement posted to the ASX said.

Nine has been the home of cricket for 40 years and some of its commentators have become established parts of Australian sports folklore over the years.

Nine's loss of cricket comes after it secured the rights to the Australian summer of tennis, beginning from 2020.

The free-to-air network wished Cricket Australia's new broadcast partners well, but announced it wouldn't be cutting its ties to the sport completely.

"Cricket will continue to be a part of Nine's schedule into the future with current deals in place covering the next ashes series from England in 2019, the ODI World Cup in the United Kingdom in the same year and in 2020 the T20 World Cups to be held in Australia".

"But most of all Nine is excited by our new partnership with Tennis Australia".

"We will be growing both our Foxtel businesses and new streaming business". A partnership that enables us to further evolve our business model into a new future.

Ten CEO Paul Anderson said in a statement that the network was disappointed that its bid for the rights was rejected. We will give fans the most compelling, entertaining and innovative coverage of cricket with more choices, more games, more programs.

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"Network Ten and our BBL team led by David Barham revolutionised the way cricket is broadcast in Australia and attracted new, younger viewers to the game".

As part of a new deal, Seven West Media will pay A$75 million per year to broadcast Big Bash League matches (43 of the 59), all home worldwide tests, including the Ashes (2021-22), some Women's Big Bash League and global matches, along with award ceremonies including the Allan Border Medal and Belinda Clark Award.

Seven Network told AdNews it was unable to comment on cricket rights. Foxtel's inclusive approach signals a major commitment to the sport.

Delany added: "Fox Sports Australia will show every ball of every over bowled in Australia delivered with our trademark energy and creativity, on a dedicated new home, Fox Cricket".

Simulcasting already takes place with AFL and NRL, two other codes that are subjected to anti-siphoning laws.

"What we have been all about through this process is about arriving at a landing point that allows more cricket to be telecast and broadcast".

"Our honest thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women's Big Bash League".

Cricket Australia needs $150m a year to meet its obligations to players under last year's fiercely negotiated CBA.

AdNews will keep track of cricket rights develops as they unfold today.

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