Flipkart, ASUS to partner for Indian smartphone market

Flipkart's 'big' announcement highlights: Flipkart ties up with Asus, to launch Zenfone Max Pro on April 23

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

"Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want". Now, the companies are extending their partnership.

Flipkart aspires 40 per cent of overall market share by 2020, Yadav added.

At the event, ASUS also displayed a complete line up of new innovations since 2014 including smartphones, motherboards, gaming PC, high-end routers and even the first smart home robot Zenbo to demonstrate ASUS technology and innovation capabilities.

Flipkart announced a long-term strategic partnership with the Taiwanese technology giant to launch products specially designed for Indian consumers. A new Asus smartphone dubbed as "Zenfone Max Pro" is coming next week and to be precise on April 23rd in India.

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Walmart has completed its due diligence on Flipkart and has made a proposal to buy 51 percent or more of the Indian company for between $10 billion to $12 billion. This will be the global unveiling of the ZenFone Max Pro model. The device gets 3GB RAM with storage of 32GB. The front camera has a sizeable 16megapixel sensor. It comes with a 5,000mAh battery.

Here are the highlights from Flipkart's announcement.

Flipkart is further strengthening its already strong position in the mobile phones category by entering into an exclusive arrangement with ASUS, the manufacturer of phones and other electronic devices from Taiwan. The first product under the partnership is going to be Zenfone Max Pro. Rumours suggest that the company might launch the successor of ots past year launched Billion Capture Plus smartphone.

In what could be the most insignificant and weird event to have been witnessed, the two companies only revealed that the Zenfone Max Pro will be launched on April 23rd in India, as part of a global launch. It is expected that the company might launch its new smartphone. According to Flipkart, 42 million phones were sold online. Meanwhile, Flipkart wants to become the de facto destination to sell smartphones in India. Asus sells Zenfone-series phones in India. However, Japan's SoftBank Group, which owns roughly one-fifth of Flipkart via its Vision Fund, is reportedly holding out for a better price. The customers can watch the live stream of the event on Flipkart.com starting at 12PM.

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