YouTube launches subscription music service, renames Red YouTube Premium

Spotify is currently the world’s largest music streaming service

Spotify is currently the world’s largest music streaming service

The personalization will help give suggestions to the user based on his search history.

YouTube Premium is the new name for YouTube Red, and Google is doing something nice for existing Red subscribers by not asking them to pay the new higher price. The existing YouTube Music, which is only available in the U.S., Australia, New Zealand, Mexico, and South Korea, is a free ad-supported app that offers access to millions of audio- and video-based music.

YouTube has announced that it will launch a new music streaming service, YouTube Music, on May 22. You will need to upgrade to a $9.99/month YouTube Music Premium subscription which will serve you with offline access and - crucially - background listening.

Although YouTube Red isn't now available in the United Kingdom, the changes mean that the service is finally on its way here, alongside a host of other European countries including Ireland, France and Germany.

There's no ETA for the launch of Google Premium, but the new YouTube Music will start rolling out on Tuesday.

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With the video network taking the lead on the new joint offering, a revamped YouTube Music is launching today. We have actually been hearing rumors that a new YouTube music streaming service was in the works and now it looks like it is finally here. The move is aimed to take on Spotify and Apple Music - two of the most sought-after music streaming services.

But YouTube has a spotty track record with music subscriptions in the past.

YouTube confirmed in its blog post that: "More than 1 billion music fans come to YouTube each month to be part of music culture and discover new music". For those who are already subscribed to Google Play Music, they won't have to worry about anything. In fact, new subscribers in countries where Red is already available can sign-up now to lock in the price ahead of the new service. This could help in offering a more personalised experience. It's not just official artist videos either, as you can also stream any remixes or live versions of songs you can find on the video streaming service, something rival services can't offer.

Roman also noted that YouTube Music will be able to surface specific songs from vague terms, such as "that hipster song with the whistling".

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