As is customary in our modern age, people are outraged.
But Lidl and Morrisons bosses also said there were "no plans" to change the name of their own products.
(Yes we're aware Wellington was a real man, this isn't exactly a serious piece).
Salad cream became a popular condiment with Brits during the Second World War when tomato ketchup was hard to get hold of.
The sauce maker has proposed calling it Sandwich Cream after research found only 14% of consumers actually use it on salads.
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Salad cream - or, rather, sandwich cream - never established quite the same foothold in the USA, although it is a healthier alternative to mayo.
Launched in 1914, Salad Cream was the UK's fifth biggest-selling table sauce previous year, with value sales of £28.8 million, although that was a 5.4% decline on 2016, according to Nielsen.
"We pledge to keep Asda Salad Cream named as Asda Salad Cream, it's what the nation wants".
The maker claims that as exclusively 14 per cent of patrons really used the gloopy white sauce on salads, the outdated identify now not displays its trendy function. It will soon be known as "Sandwich Cream".
Joel Hughes from Kraft Heinz said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered".
The consultation process means the earliest a new name will be introduced is in September.