LONDON-KFC says it's cooking up a new, healthier recipe, one that will be missing the restaurant chain's most famous ingredient: chicken.
The giant also plans to introduce a range of meals under 600 calories.
KFC is making its first foray into the vegetarian lifestyle with a faux chicken product. The company said the new recipe will be tested on customers this year and if successful, it will be introduced by 2019.
That said, KFC's vegetarian offering is unlikely to come to the United States anytime soon, with KFC's USA team telling Foodbeast there are "no plans related to the U.K.'s test at this time".
Victoria Robertson, a nutritionist, and head of food innovation of KFC UK and Ireland explained that KFC recognized how people are becoming more passionate about healthy eating habits.
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The company famous for its "finger lickin'" Southern fried chicken announced this week that it was testing chickenlike "vegetarian options" in Britain with its signature blend of herbs and spices.
"It's a tricky challenge, because our fans absolutely love our Original Recipe chicken, and we won't be changing the Colonel's secret recipe of 11 herbs and spices". "That's why we're looking into vegetarian options". Burger King also offers alternative options such as a Morningstar veggie burger, vegan apple pie, and vegan French toast sticks.
US customers may have to wait a bit longer.
A KFC spokesman told Foodbeast: "We always look to respond to the latest changes in lifestyle and dining habits of our customers and a key part of that for our business in the United Kingdom is offering lighter options and more choice".
It suggested that food chains change the recipe of their products, reduce the portion size, and encourage their customers to opt for lower calorie products.