"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief.
"I thought the b stood for breakfast". Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.
The company revealed the new name on its Twitter account Monday after teasing the change last week. Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers. Talk about yum! The menu boasts classic and newfangled flavors like Jalapeño Kick, Cowboy BBQ and, our favorite, Big Brunch-a burger loaded with smoked bacon, crispy potatoes, American cheese and a fried egg.
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But Wendy's didn't buy it, and trolled the pancake-turned-burger house. "BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE", another user tweeted. "Can't wait to try a burger from the place that decided pancakes were too hard", the fast-food chain tweeted in response to the news. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.
Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.
Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".